SDG East London

Easy to wear minimal fashions for men, women and babies hand made in East London

At Spitalfields Market: Saturday to Wednesday every week.

Excellent, personally sourced fabrics and minimal designs are the key elements behind the success of SDG East London.

Founder and head designer is Stefania Di Ghionno. Italian Stefania achieved a degree in Costume and Fashion History from the University of Bologna and soon moved to London to follow her passion. She started her career in fashion selling vintage garments and customized vintage clothes in the hottest spots of the city: Camden Market, Portobello, Spitalfields and Brick Lane’s Up Market.

Back in 2010 she decided to move on and create her own brand SDG East London delivering the best quality and design, rigorously handmade in London with love.

Stefania personally sources all material from all over the world. In her studio precious silks from the east are piled together with modern high-tech materials.

Easy to Wear

Beyond quality, commitment and passion, the focus of the brand is on delivering pieces that can be worn in several ways and all around the year, for an effortlessly chic look. The attention to detail and care for quality will always make them the right choice to complete an outfit.


SDG also provides a bespoke service on request. Speak to Stefania at Spitalfields Traders Market or book an appointment to visit her East London showroom and choose your favourite materials from amongst the rich stock and the request your desire – a party dress, wedding dress, anything just for you!

SDG chose Spitalfields Traders Market for sell the basic and limited edition collections, every week different pieces for men, women and babies.

Find out more and follow SDG East London:

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Twitter: SDGEastLondon
Facebook: SDGEastLondon